Vice President of Marketing & Strategy
Kristin's commitment to excellence and the results that come from it set her apart in everything she does. Her areas of expertise include marketing, operations and management, and communications. A market-oriented professional, she has a proven track record of innovative thinking and leadership that directly contribute to organization growth.
Kristin joined Lax & Co. in June 2017 as the Director of New Business & Operations. During her time in this role, she quickly became nationally recognized as an innovative, and forward-thinking marketer with outstanding results. She was the first marketer and only woman invited to be a keynote speaker at Lion Street’s national owners’ meeting in Dallas in October 2018, where she discussed the power of marketing and its impact on firm growth.
In 2019, she was named a 40 Under Forty Honoree in Providence Business News.
Kristin earned a Graduate Degree in Communications from Southern New Hampshire University Summa Cum Laude, and a Bachelor of Science in Marketing from Johnson & Wales University Cum Laude. She is a founding member of the Northern RI Chamber of Commerce's Women's Business Council, a member of the American Marketing Association, and of the National Society of Leadership & Success, Sigma Alpha Pi. Kristin has also spoken to audiences about social media marketing topics, understanding the difference between sales and marketing, and the impact of marketing on organization/firm growth.
She and her family reside in Hope, Rhode Island.